When choosing a corporate video firm in Bangalore, it is wise to ask more than just the question of price. An effective corporate video will serve as an introduction of your brand to your potential investors, explain an intricately designed product to your customers or give the new recruits a glimpse into your corporate culture.
An ineffective corporate video will be stored on your web page without doing anything. The distinction may not be visible in the showreel. The difference can be seen only when a production team plans, communicates and delivers. Here are the top ten questions that will help you distinguish between the two.
Why Should You Ask Questions Before You Hire a Corporate Video Company in Bangalore?
Short answer: Because the success of a video depends more on the pre-production than on the day of shooting.
There are many video production companies in Bangalore, from individual freelancers to big studios. There is a great diversity of processes, specialization, and prices. Questions are the key to having the initiative on the brief and to avoiding any fuzzy statements.
Before you choose a corporate video production company in Bangalore, write down three things: the purpose of the video (to recruit people, sell something, to communicate with investors, or training purposes), the audience, and places where it will be displayed.
The 10 Questions to Ask a Corporate Video Production Company
1. Have You Made Videos for Businesses Like Mine?
Industry experience helps reduce the learning curve. A production team that has filmed in a factory floor, software office or hospital has experience with the lighting, access and sensitivity considerations.
Before you hire a corporate video production company in Bangalore, request three complete videos, not just a 60-second video highlight. Look at the pacing, audio quality and the way in which the message has been conveyed – not solely through the music.
2. Who Will Actually Work on My Project?
The director, cinematographer and editor of the project must be known to you. Sometimes, companies use the senior people to pitch projects and then the juniors are assigned to the actual project work. Know who goes to the shoot, who does the editing and who can be reached if there is any change in plans.
3. What Does Your Process Look Like, From Brief to Final Delivery?
A professional production process includes specific stages: discovery, scriptwriting, storyboarding, shoot, edit, review and final delivery. Request this in writing, including the timelines of each stage.
Pre-production is the stage to look out for. The pre-production stage includes the script, location, permissions and schedule considerations. Proper pre-production ensures smooth production days.
4. How Do You Approach the Script and Story?
Good corporate videos have a storyline; they don’t just list down the product’s features. Ask yourself whether the company produces the scripts themselves, how they take feedback from you, and how the interview process works. A good team will ask you tough questions, like ‘Who is this for?’, and ‘What are they supposed to do next?’
If they don’t, your video may look good but fail to convey its message.
5. What Exactly Does the Quote Include?
A good quote will be itemised, with items ranging from pre-production, the crew, the equipment, the location, post-production, music licensing, voice-over and revisions.
Before hiring a corporate video production company in Bangalore, ensure that you read through the quotes line by line. Two quotes which differ by 30% might just contain different items. The cost depends on many factors such as time, number of people in the crew, number of shoot days, among others.
6. How Many Revisions Are Included, and What Is the Timeline?
Ask about number of revisions and schedule before signing the contract. Ask how many rounds of edits will be provided, the time each takes and whether certain requests are treated as new requests or revisions. Generally a project is supposed to go through planning, shooting and post-production over a period of several weeks, but scope may vary.
7. How Will You Shoot at Our Location Without Disrupting Work?
Corporate filming occurs within the working environment, and so the answer must be practical. Find out more about the number of people in the crew, shooting schedule, noise levels, safety regulations and access to restricted areas.
This applies mainly to industrial works like factory tours and manufacturing films, where the team has to film machines and processes during actual production process. Prior to employing a corporate video company in Bangalore for these projects, find out their past experience with live facilities.
8. Can You Deliver Versions for Different Platforms?
One shoot should result in several pieces. A 3-minute brand film could also be used to make a 60-second cut for LinkedIn, vertical cuts for social media channels, and snippets for sales pitches.
Discuss aspect ratios, subtitles, and file formats from the start. It is much easier and less costly to edit for multiple versions than to ask for them after shooting.
9. Who Owns the Footage and Final Files?
Ownership and licensing rights should be clearly stated in the contract. Make sure you receive the final video file, and inquire about access to raw footage, project files, licensed music, and limitations on usage. Tiny details here could cause major problems in reusing the film two years down the road.
10. How Will We Know the Video Worked?
Determine the measure of success before shooting begins. For a recruitment film, it might be the quality of applications. For an explainer film, it could be demo requests or watch time. Your reliable partner will talk about the distribution as well, as a film unseen by anyone fails regardless of its quality.
What Types of Corporate Videos Can a Video Production Company Make?
The most common services offered by video production companies in Bangalore would be corporate films, event videos, testimonial videos, explainer videos using motion graphics, and industrial films. Some also offer food and product videos.
Choose the format that suits your requirement best. Testimonial videos generate trust with potential customers, while explainer videos simplify complex services. The event video will keep the conference alive long after its completion. A good video production company will inform you if a simpler format fits your budget better.
Check List for Before Hiring a Corporate Video Production Company in Bangalore
- Clarify the purpose of the video.
- Define the target audience and distribution platform.
- List down three video production companies and watch entire films by each one.
- Raise all the questions mentioned above, in written form if possible.
- Compare their itemized prices.
- See if the contract allows revisions and has an appropriate timeline.
The last point deserves special attention because if the team pays careful attention to what you are saying in the first meeting, they are likely to do the same in other meetings too.
Final Thoughts: Before You Hire a Corporate Video Company in Bangalore
A good partner will explain the process, ask about your objectives, and be clear about budget and constraints. These are the ten questions you should ask before hiring a corporate video production studio in Bangalore for a fair comparison and to save yourself from costly surprises.
If you would like to discuss your project, our experienced team at OKO Studios provides comprehensive services ranging from corporate videos to testimonials, events, motion graphics, and industrial films. With more than 40 years of combined experience in audio visual production, OKO Studios will surely help in meeting your expectations in the best possible way.
Frequently Asked Questions
1. How much would it cost me for a corporate video in Bangalore?
The cost will depend on various factors like duration of the video, size of crew required, locations used, animation, and editing. Costing will be low for a small video done at one location, compared to a big video with multiple locations. Get itemized costing.
2. How long would it take to produce a corporate video?
Normally a few weeks from start to finish. Pre-production involves writing and preparation, shooting could take one or more days, while editing will take longer time. The timeline could increase if there are no prompt responses and change in the scope of work.
3. What are the things I need to look out for before hiring a corporate video firm in Bangalore?
Look at the past full-length video work, the team that will work on the project, process of production, itemized costing, number of times you can edit the video, as well as rights to the footage. Listen to how attentive they are to your questions.
4. What is the difference between a corporate video and an explainer video?
Corporate videos often have actual people, places and interviews that help convey what your company is about. Explainer videos tend to make use of motion graphics and animations to demystify products, services or processes. Companies often employ both types of videos; corporate videos build trust and strengthen brands, while explainers explain things.
5. Is it possible for the video company to shoot in my factory/office?
Yes, professional videographers often shoot in factories and offices. They make sure to plan their schedule, adhere to safety procedures, and maintain small crews so as not to disturb production too much. You should discuss such details in advance.
