When searching for an explainer video company in Bangalore, your search starts with one query but ends up opening several tabs because every animation company promises “engaging animation.” All portfolios look alike, and the price quote varies significantly.
An explainer video is a short video between 60 to 120 seconds that uses animations or motion graphics to help convey the message of the product or service.
The following seven aspects will help you make the right choice while comparing the studios in the list based on facts rather than sales talk.
In short: Compare the studios on the basis of (1) relevance of the portfolio, (2) scriptwriting, (3) production process in-house, (4) animation style, (5) process & communication, (6) pricing, and (7) timeline.
Looking for an Explainer Video Company in Bangalore? Start With These 7 Factors
1. Portfolio relevance, not just polish
A good-looking reel speaks volumes about taste. But not about fit. Seek projects related to your needs: SaaS tutorial, training module, product launch or process.
Ask one simple question: “Did you ever explain anything like that?” The studios which have experience in simplifying software and technology will generally require much less guidance from you.
2. Scriptwriting and storytelling
The script accounts for some 80% of an explainer’s success. Animation is just a decoration for a poorly conceived message.
Good studios always put challenges to your brief. They question who the viewer is, what he/she should remember about it and what action he/she should undertake. When a studio rushes straight to visuals before asking such questions, it raises red flags.
3. In-house production
Some agencies outsource script writing, VO or animation services to freelance providers. It is not necessarily a bad practice, but adds another step to the process, and steps bring additional delays and inconsistencies.
When seeking a company for making a video explanation in Bangalore, find out if it can produce an explainer video all at once without intermediaries.
4. Animation style and flexibility
There are several types of explainer videos:
- 2D motion graphics: clean, quick and cheap
- Infographics animated videos: great for conveying complicated information
- SaaS or product walkthroughs: video walkthrough of the software
- Multimedia: combining real-life shots with animation
The right studio suggests a style that works for you and not its particular style.
5. The process and communication
Good studios use a certain pattern: briefing, script writing, storyboarding, voice-over, animation, review and delivery. You need to understand what you have approved in each phase.
Here is the way to make sure that everything is done in a proper way:
- Ask for a sample project plan
- Find out how many approval stages you will have
- Know the name of your single point of contact
- See how the feedback is collected (better in one document than in different emails).
6. Pricing transparency
The price for an explainer video is determined by the length of the video, its level of complexity, need for scriptwriting and voice-over. A significantly lower offer usually suggests shortcuts, extra costs, and a limited number of revisions.
Find out what is included: script development, storyboarding, voice-over service, music, revision rounds, and file formats for delivery. Comparing individual components is much more valuable than comparing the total.
7. Turnaround time and revisions
The production cycle of a standard 60 to 90-second explainer video takes several weeks, depending on the complexity and turnaround time of feedback. Get a written estimate of reasonable time frame and revision cycles included.
Why Bangalore Is a Smart Place to Search
Since Bangalore is full of start-ups and technological innovation, the teams here are accustomed to creating explainer videos for complex products like software or platforms or even B2B services.
Proximity to your own city will make the process easier as you can meet up in person and discuss confidential information about your products. When searching for an explainer video company in Bangalore, proximity will work to your benefit.
A Simple Shortlisting Checklist
After you request the quotes, rank studios on a scale from 1 to 5 on the above seven criteria. Then view two complete videos from their portfolio and ask yourself: Was I able to understand the concept within 30 seconds? The studio that manages to make complex things simple is the right choice for you.
Final Thoughts
Finding an explainer video company in Bangalore doesn’t have to be a difficult task. Experience, quality script, internal capabilities, and communication skills should be your priorities. Everything else follows. Best explainer video companies in Bangalore consider your message the product and animation the package.
To see how it works in practice, discover our Motion Graphics & Explainer Video services at OKO Studios. If you’d like to share your brief and receive a quote or arrange an informal consultation to discuss your idea, you’re welcome to do so.
FAQs
1. How much does an explainer video cost in Bangalore?
The cost of the video depends on its duration, the type of animation used, scripting, and voice-over. Simple 2D explainers cost less than the more complicated ones. It’s a good idea to request itemised quotes from different studios in order to compare what is actually included.
2. How long should my explainer video be?
Explainers usually perform well within 60 and 120 seconds. Short videos retain viewers’ attention longer while product demos and training materials may require longer videos. Length depends on one message and viewer’s call-to-action.
3. How much time is needed to create an explainer video?
Usually, a few weeks are required from the moment the script is approved until the delivery of the final video. Time required depends on the animation complexity, revision process and feedback speed. It is important to receive a written timeline.
4. What information should I prepare for the meeting with a studio?
Send a brief with the aim of the video, its target audience, the main message of the video, desired length of the video and brand requirements. The prepared brief will help the studio to write a script faster and provide an accurate quotation.
5. Should I use 2D or 3D animation for my business video?
In most cases, 2D motion graphics can be used successfully. 3D animations are good for demonstrations of products with their full characteristics.
