If you’re a founder, marketing manager, or HR director looking to explain the work that your company does in a short and compelling way without presenting a 40-slide deck, then you already know the benefits of video. The Corporate Video Production in Bangalore has gone from an option to something integral to companies in the city. With such an extensive range of start-ups, major IT companies, and global capability centers in Bangalore, the need for high-quality company profile videos, leadership videos, explainer videos, and training videos has arisen.
This guide covers all the important information about corporate video production in Bangalore including the cost, process, and choice of studios. Whether this is your first company video or an upgrade on the old one, you’ll get all the facts you need here.
What Is Corporate Video Production?
Corporate video production is the process of producing video content that captures the essence of the company, whether it’s culture, product, CEO messages or other information of this kind that is being shared for either internal or external audience purposes. This is not an ad that needs to sell a certain product within 30 seconds; corporate video is more about building trust, explaining something and making people emotional.
Examples of corporate video production are:
- Company profile videos – A short visual representation of the business, usually shown on the website or included into investors presentations.
- Leadership and CEO message videos – Video messages from the founders and other executives.
- Product and service videos – Product demonstrations, showing how it works and what features it has.
- Event videos – Highlighting company’s events such as conferences, launches, internal celebrations.
- Testimonial videos – Client or employee testimonial videos that build reputation faster than text testimonials.
- Training and onboarding videos – Internal videos created by the company to train and onboard employees.
All these videos have different purposes, therefore, the first and the most important question in corporate video production is “for what are you making this video?” and not “Who should be shooting it?”
Why Bangalore Companies Are Investing in Video
Bangalore firms have unique demands in terms of video production because most of the firms based here have products that are difficult to explain using text. The 90-second video will explain more than what a product page would be able to do. The 90 seconds allow the audience to understand the “why” behind the “what”.
It is also worth mentioning that hiring is another reason why Bangalore firms are turning to video production. Many firms require the same engineering and product specialists; therefore, videos about the company’s culture and leadership are great tools of recruiting.
Simply put, corporate video production in Bangalore is not just about jumping on board with a trend. This is a necessity due to the nature of the products and the needs of the audiences.
How Does the Corporate Video Production Process Work?
An effective production studio should be able to explain how the process goes using one sentence: understand what you want, tell your story, film it well and edit it with purpose. In reality, this goes down to four steps.
1. Discovery and Scripting
Before shooting even starts, a good production partner will figure out what you need your video to achieve – generate leads, train your employees, wow your investors, etc. and who your target audience is. Neglecting this step is the main cause of your corporate video being boring.
2. Pre-Production Planning
This involves all of the logistical details – locations, talent (your team or actors), shot list, equipment, and scheduling. For those companies that have more than one office, this step also determines where the filming takes place – on site, in the studio or both.
3. Filming (Production)
The day of the actual filming. Depending on the complexity of the project, you may either work with one person and one mic or have a full crew working with lighting, drones, and different angles. A good plan makes the shoot day go much quicker than expected by the client.
4. Editing and Post-Production
The raw footage is edited into an engaging story and matched with music, motion graphics, colour correction, and sound design. In most cases, this process is the longest phase of production and what differentiates good videos from great ones. Pacing, transitions, and sound design contribute more than you would expect.
What Does Corporate Video Production Cost in Bangalore?
The prices range greatly since “corporate video” includes everything from simple interviews to complicated shoots involving drone footage and animation. Nevertheless, there are some elements that always increase the cost of production:
- Length and complexity of the script – A video that is 60 seconds long costs less than a documentary-style video of 5 minutes long.
- Size of the crew and equipment – Drones, gimbals, cameras, and lighting increase the cost of the project.
- Number of days spent filming and location changes – If you shoot your video in several cities, it is only natural that you will pay more.
- Complexity of post-production – Motion graphics, custom animations, and voiceover artists take more time.
- Usage right fees – Advertorial videos are usually charged differently than corporate videos meant for internal use.
It’s more valuable than trying to find the cheapest quote to request an itemization of the services that a studio provides: pre-production, days of shooting, revisions, and delivery formats of your video.
How to Choose the Right Studio for Corporate Video Production in Bangalore
In light of all the production houses available in the city, it really does take a few simple measures to find the best of them all.
Look at Relevant Work, Not Just a Showreel
While a fancy reel may look good on its own, it’s best to specify which type of corporate video you need (a business-to-business video, a leadership film, a series of testimonials) and see how they managed the pacing and messaging in such projects.
Ask About Their Process
The studio that is able to explain their process of discovery, scripting, filming, and editing shows that they have some experience in producing videos of this kind.
Check Turnaround Time
Corporate videos are often linked to product launches, meetings of the board of directors, and even job campaigns with fixed deadlines.
Evaluate Communication, Not Just Creativity
The process is collaborative. A studio which listens carefully on discovery calls and can translate your business objective into a concise creative brief will be able to produce a video that better aligns with your needs than the one that starts shooting before understanding.
This is precisely what a studio such as OKO Studios is all about. With headquarters in Bangalore, OKO Studios is a collective of writers, directors, and editors who have over 40 years of experience in audio-visual storytelling in areas like company profiles, leadership films, product videos, event coverage, and testimonials. The simple logic behind it is: first you understand the business objective, and then you create a video.
Common Mistakes Companies Make With Corporate Videos
Despite having a great production partner, there are some common mistakes made that affect corporate video production in Bangalore:
- Trying to say too much – It is not possible for any video to talk about all the features of the product as well as all the accomplishments of the company within just three minutes.
- Skipping the script stage – The result will not be a cohesive and well-paced video when the shoot is done without planning.
- Poor audio quality – Even if the video has average quality pictures, poor audio will render the video unprofessional.
- Lack of action – Any corporate video should inform the viewer what he or she should do after watching the video, whether it is to contact the firm, take a demo, or join their team.
- Treating it as a one-time task – Companies change; offices are moved; products and services evolve. That means that it is good to review the video library at least once a year.
Where Is Corporate Video Used Once It’s Made?
If it is well-made, a video never stops being used just once. Your company profile video can be featured on your website’s landing page, your pitch presentation, your LinkedIn account, your sales email campaign, and in booth loops at trade shows. Planning your video distribution strategy before production will influence decisions on aspect ratio, time length, and even your script, because a website video of 16:9 and a vertical LinkedIn video will differ in pace.
Conclusion
The art of Corporate Video Production in Bangalore has evolved past the simple company profile videos shot against a white office background. These days, the corporate videos range from leadership storytelling videos to product demonstration videos, employee branding, and internal communication, all of which are made within the context of knowing why you need them. Doing a good job is not about following any trends or creating the most visually impressive show reel; it’s about working with people who ask the right questions before filming.
When it comes to designing a company profile, leadership film, product video, or event coverage and you are looking for a creative studio which takes the goals of your business into account before anything else, then there is always an option to see what OKO Studios can do for you when it comes to creating a Corporate Video Production in Bangalore. This studio creates corporate videos for companies in Bangalore from the very beginning to the delivery of your corporate film.
Frequently Asked Questions
1. How much time is needed for corporate video production in Bangalore?
It depends on whether we are talking about a company profile or product video. Usually, it takes two to four weeks from the moment of discovering call to final delivery. It depends on the number of rounds of scripting, available dates for shooting, and number of rounds of revisions.
2. What is the average cost of a corporate video in Bangalore?
Production costs are highly dependent on length, size of the team, number of shoot days, and post-production work complexity. While an interview-style video shot at one location is relatively cheap, a multi-day production with drones, animation and professional voice-over costs much more. You’d better ask for a quotation according to your particular case.
3. Do I need to have a script ready before I contact a video production studio?
No – a reputable studio will help you craft the script during the discovery and pre-production stages. Your clear idea of what the video should achieve is more important than the script itself because the studio can create a story according to these objectives.
4. Can a Bangalore-based studio handle multi-city corporate shoots?
Yes, the most experienced studios that perform corporate video production in Bangalore often handle productions that involve several locations for the companies with offices in various cities.
5. What is the difference between a corporate video and a marketing video?
A corporate video usually conveys the information about company identity, its culture, leadership, or internal communication while a marketing video is always designed to sell something or to perform a particular action in the marketing campaign. Many companies require both videos.
